In reaction to years of influencer culture fueling mass consumerism, Gen Z is pushing back by drastically cutting their shopping habits. The “Underconsumption core” trend is gaining momentum on social media, with young people embracing minimalism and intentional spending. Many are increasingly aware of the environmental damage caused by excessive consumption, all while navigating a cost-of-living crisis that leaves many households struggling to make ends meet.
Presenter: Anelise Borges
Guests:
Diana Wiebe – Content creator and “de-influencer”
Omar Fares – Wilfrid Laurier University
Katia Osei – Lead researcher and bioengineer, The Or Foundation